I do seriously admire the work of Maine Author Tim Cotton. (I am serious about that.) Tim is a retired Bangor Police lieutenant, author, and social media personality famous for his witty, heartwarming posts about law enforcement and life in Maine. He recently shared some insightful thoughts about what people post on Facebook. Since he mentioned not getting any raisins in a bowl of Raisin Bran, he tickled my sense of humor. So, with my tongue in my cheek, I added the following comment.

Do you suppose the day will come when obituaries include, “The deceased lived an active life scrolling and posting on Facebook?”
I wasn’t really serious. Once more comments were added, I realized I may have been. It doesn’t take long to discover some people seem to live on Facebook. If it means that much to them, why not include it in one’s final legacy? Apparently, I struck a chord because several people thanked me for the idea. Unfortunately, I can’t tell if their tongue was in their cheek when they replied.
Social media is redefining the word “friend,” so I am using it here advisedly. I seem to have several “friends” who spend every waking moment searching for politically related posts to share. Others are anxious to share their medical issues and seek medical advice. Some post cute photos of puppies and kittens. I rarely respond directly. Are they friends with me or friends with Facebook? Perhaps instead of waiting until “death do them part” from their phone, Facebook could offer some participation awards. “He who spends the most time on Facebook wins.”
Oh, wait, they do. I’ve received several “top fan” badges. I’m never sure why, but I think it relates to the number of comments I’ve made on a particular page. It’s some sort of participation trophy. I wasn’t striving for it. I haven’t figured out Facebook’s algorithms, but I know that’s how they decide what I get to see. I find some irony in the fact that the most recent one I was granted involved an organization I frequently criticize. So, in addition to redefining “friend,” Facebook is now redefining “fan.”
I suspect the quality of our participation in Facebook–all social media, really–is a non-issue for them. All that really matters is we just keep scrolling and clicking “like.” I can’t prove this, but I think that if you hesitate while scrolling, Facebook considers that interest. I recently received a notice on Facebook about a ballroom dancing class in another state that I’m interested in. I’m not sure what I did to deserve that notice.
Some of my “friends” are helping my participation by tagging me in posts and “highlighting” posts that I’m not interested in, but they think it increases their chance of winning something. They also assume they’ll get another star in their heavenly crown if they share missing children announcements that are actually nothing more than clickbait.
I could go on.
Facebook is probably one of the least understood communication vehicles we have available to us. It, and social media in general, serve some valuable purposes—one reason these platforms have been so readily adopted. Personally, I don’t plan to promote it in my obituary. And I hope my involvement in social media isn’t my legacy.
An interesting exercise, maybe an AI program could do this–Facebook is doing it, but they probably won’t share the results, would be to write a description of you and your interests based solely on your social media activity. If you’re willing to think about that, you may find it creates perspective. I’m undecided whether a person’s perspective is apparent on Facebook or lost there. And that begs the question of whether or not it’s an accurate portrayal.
Years ago, a popular icebreaker for new groups was to ask what two words people wanted on their gravestone. Beyond the basic data, some gravestones include an epitaph. Obituaries tend to report a person’s involvement. You may not want to write or plan either, but thinking about them can reveal perspective–or better yet, help create it. “Here lies Joe. He departed this world, leaving behind over 1,000 Facebook Friends.”
Seth Godin recently noted that smartphones want our attention–as much of it as they can get. “It does that by bringing the outside world to wherever you are, piercing the intimacy of here and the magic of now by persistently creating anxiety or fear or satisfaction, again and again and again.”
How’s your relationship with your smartphone and social media? Who are you, and how are you spending your time and energy? Relationship quality should be an issue. You do have choices.
This article also appears in the March Issue of The Guilford Register.




